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Whether you're coming to me for a completely new brand identity – or have an existing brand and need a few design assets created – these are ways we can work together.

Brand identity & naming

Do you have a new brand you want to bring to market or an existing brand that no longer feels like it represents your business? This is a full branding experience with two concept routes presented. Once you’ve chosen the way forward, I then roll that out to the assets you need. This can include Brand Guidelines if you need a reference document to help you implement your branding moving forward. If you need help with naming I can do that too, working together to find a unique name to help express exactly what you do.

Brand refresh

Do you have an existing brand that feels a bit tired, dated or perhaps you did a bit of DIY on Canva and realise it’s looking very similar to your competitors? I can take what you have and polish it to properly reflect who you are and what your business represents. I can then apply this refreshed branding to any assets you require.

Brand direction

I’ll look at your existing brand myself, giving you feedback on what it currently says about your business. I'll then give you advice for how you can make improvements to present yourself more effectively. This would include suggested brandmark tweaks, typefaces, colour palettes, imagery, icons or illustration styles. This would all be wrapped up in a Mini Brand Guidelines document and include visual reference of best practice design for key assets you require. You’ll take it from there and implement it yourself.

Brand implementation

For when you have an existing brand and established guidelines. You may have been working with a design agency or studio, but it has become unaffordable for your business. (I understand, I used to work for them!) I can roll out any printed collateral, merchandise, signage, infographics, presentation documents or business templates to your specific needs. This is a larger scale type of project with multiple assets or complex documents needing to be created.

Signage design

For when you need indoor or outdoor signage design for your premises. I’ll provide the concepts along with production quotes and you decide on direction. The types of signage I can design include: fabricated lettering, neon signage, A-frame signs, corflute signage, product signs, vinyl adhesive lettering, wall backdrops and pull up banners. I can also source off-the-shelf, premium designed products that we then customise with your branding or any additional requirements.

Graphic design

For anything you need to look more designed, considered and thoughtful. You’ll have my design eye, attention to detail and expertise for print, merchandise and signage production on your project. I’ll obtain production quotes and ensure any suppliers receive accurate artwork files, overseeing the job through to delivery. This takes the tricky work from your hands and saves the awkwardness of trying to supply something you may have created in Chat GPT or Microsoft Word.

Printed collateral

Design for brochures, flyers, postcards, stationery items, posters, stickers and merchandise such as tees, polo tops, hoodies, drinkware, notebooks, notepads, pens, tote bags – the list goes on. Bascially anything that is physically printed in real life!

Infographics

Need something presented visually? I can create unique infographics that use illustration, iconography and minimal text text to communicate complex ideas quickly and clearly. Infographics can be helpful when used in fact sheets, reports or presentation documents.

Digital assets for web & socials

Any static visual assets you require for web or social media. I can create social media assets to a brief or design a suite of templates in Canva for you to use on socials yourself.

Presentation documents

Do you need to present your skills and services to potential or existing clients? I can create a custom-designed document to help you put your best foot forward. This can be a print based document, housed in a premium and custom-made presentation folder or a digital document created in Powerpoint or InDesign.

Business templates

These are functional, templated files that make generating documentation a cinch. I can create these in Powerpoint, Word or Google Slides for you. Some examples of these are:

  • Pitch decks: you give me the raw content, I’ll make it look great

  • Slide decks: 20−30 page document with a range of slide designs to suit your needs and allow you to roll out future presentation documents

  • Proposal documents/Fee estimate documents: thoughtfully designed documents with clear typographic hierarchy and easy to digest content.

© 2026 Sarah Walker

I acknowledge the Wurundjeri Woi-wurrung people as traditional custodians of the land and waters on which I live and work and respect their spirits, ancestors and Elders past and present.

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